When I took on the development of The Social Catering & Co. website, I was responsible for building it entirely from the ground up on WordPress. The challenge was to create a digital experience that reflected the sophistication of a premium catering brand while making it easy for users to browse, inquire, and convert. Working closely with the brand team, I designed and developed a site that is visually engaging, mobile optimized, and fully aligned with the company’s tone, services, and customer journey.
I implemented a clean and intuitive UI/UX, focusing on accessibility, fast load times, and clear user pathways, ensuring visitors could easily explore menus, submit event inquiries, and navigate services regardless of device. Each page was crafted to balance aesthetic polish with conversion efficiency, applying best practices in layout, hierarchy, and user flow. I also wrote and structured the copy to be both SEO friendly and brand authentic, helping position the company competitively in a saturated market.
Technically, the site leverages modern WordPress features and plugins, including custom form builders, event capture tools, and performance enhancements to ensure long term stability and ease of management. My attention to backend structure, performance optimization, and scalable design reflects my strength not just as a creative, but as a webmaster who understands how to support real business goals through digital infrastructure.
