As the lead on Shop The Carbon Bar’s website, I manage every aspect of the platform, from daily optimizations and updates to product creation, plugin management, and full landing page development. I’ve maintained and enhanced the site’s performance through regular speed, SEO, and UX audits, ensuring it remains a seamless and engaging experience for users across all devices. My role includes continuously improving the site’s structure and design, aligning every update with the brand’s evolving goals and seasonal campaigns.
Beyond maintenance, I build and launch product pages, collections, and custom promotional sections with integrated e-commerce functionality. Whether it’s updating menus, configuring discount logic, or enhancing conversion paths, I handle the full spectrum of web marketing operations. This project reflects my strength in combining platform expertise with strategic marketing execution; delivering a reliable, conversion-optimized store experience that supports both direct-to-consumer sales and long-term brand growth.
Mobile and Desktop view
