When I was brought on to build the website for Slice Baby Slice , the goal was clear: create a platform that captured the brand, simplified its various offerings, and delivered a seamless user experience.
I translated the owner's vision into a responsive, intuitive site; paying close attention to design, navigation, and usability.
As the business evolved, I rebuilt the website into a fully functional eCommerce platform using the latest plugins and configurations. This upgrade included advanced inventory tracking, flexible product bundling, streamlined wholesale checkout options, and modern payment integrations. I ensured the back end was scalable, secure, and easy to manage, creating a foundation that supports ongoing growth.
Functionality was never compromised for design. I integrated SEO best practices and structured data to improve organic visibility while optimizing site speed and performance. On the analytics front, I implemented tracking tools to monitor user behavior, conversion funnels, and performance KPIs—allowing for data-driven enhancements over time.
This project showcased my ability to align creative, technical, and business needs into a solution that drives results and improves digital operations.
Mobile and Desktop view
