When I was tasked with designing and developing a website from scratch for Slice Baby Slice, I knew it would require a unique blend of creativity, technical skills, and problem-solving abilities. The business operates in a highly competitive culinary space, offering a combination of retail, wholesale, and catering services. The challenge was to build a site that not only represented their brand but also streamlined their complex product offerings into a cohesive, user-friendly experience.
The first hurdle was ensuring the website aligned with the owner’s vision. I worked closely with the client, translating their initial mockup into a fully functional website that mirrored the exact look and feel they wanted. Attention to detail was crucial in this process, as I had to bring their ideas to life while ensuring the design remained intuitive for users. Every aspect, from layout to typography, was crafted with the user experience in mind, ensuring the site was visually appealing and easy to navigate.
As a problem solver, I understood the importance of balancing aesthetics with functionality. I integrated a robust e-commerce platform that catered to both individual consumers and wholesale buyers, simplifying the checkout process for all types of customers. Additionally, I implemented key SEO strategies to drive organic traffic, focusing on search intent and keyword optimization. This not only improved the site’s visibility on search engines but also ensured it aligned with the company’s business goals.
In terms of business analysis, I paid close attention to the company’s operational needs, identifying ways to improve efficiency through the website. By recognizing the need for a scalable solution, I built the site to support future growth and product expansion. I also implemented analytics tools to track user behavior and site performance, ensuring ongoing improvements could be made based on real-time data.
Overall, the project highlighted my strengths in web design, marketing, and business analysis, but more importantly, it showcased my ability to solve complex problems and deliver results that meet both the client’s vision and business objectives.
Mobile and Desktop view
